ben jenkins

I made a purchase decision the other day based entirely on the brand’s product packaging declaring it “The Professional’s Choice”. I knew full well that these could just be empty words. But what if they weren’t? What if it really was the “Professional’s Choice”? That would be the thing to buy. This other brand doesn’t even have a tagline. That settles it. I’ll buy it.
 
It was a piece of junk.  

I wish I would’ve come up with this drink. Makes me laugh.

Copy changes. A lot. The trick is doing it for the better.

Innovative is easily one of my least favorite words. Probably because most who use it, or its revolutionary brethren, aren’t.

No one reads copy.